In a single minute, countless events are occurring on the internet. The amount of content being generated, shared, sent, ‘pinned’, is mind-blowing. The numbers are truly staggering. Data does not sleep and Domo, an analytics software provider has released an infographic to quantify just how much data is generated online in one minute.
With our phones at our side, our tablets on our laps or our desktops staring back at us – we’re constantly connected. In a single minute:
It really is crazy. To see just how much happens on the net in 60 seconds take a look at the infographic below:
One night during a family reunion my cousin and I were stealthily walking about my aunt’s condo, trying to be like ninjas so everyone could remain sleeping. Inevitably, I walked smack dab into the middle of a glass coffee table. My knee hit the corner and of course, I cursed everyone awake. My cousin exclaimed “Now, that’s going to be a hematoma!”
What the hell is a hematoma? A bruise - in layman’s terms it’s a bruise.
She’s a nurse. And like all industries – they have their manner of speaking which can leave those not in the loop, more than a little confused. Working with website designer and developers, I sometimes find myself in this predicament, needing to get on Google to understand what the guys are saying.
That said - I figured I’d share with you some common terms you may encounter when you’re having a new website designed or an existing site redesigned.
An alt tag is an HTML attribute used to provide alt-ernate text to an image supposing the web page is unable to display it. It also helps the search engine spiders ‘see’ your image by providing an area where you can describe what the image is.
Also known as an appserver – it’s a program that handles all application operations between users and backend business applications or databases used in an organization. By having this program manage other software packages, resources like memory and database access work more efficiently because they don’t have to individually respond directly to requests.Read more: Your Definitive Guide to Website Design Terms
If you're the go-to person for crafting content at your organization for the company's blog or social media channels then you'll understand the struggle is real. Trying to come up with what to publish next is nearly 99% of the problem.
Repurposing your existing content allows you to sift through the gems you’ve already created and pull out the ones that you love and give them a little buffing so they’ll shine anew and luster on. Basically, you’re taking an older piece of content and recycling it – giving it a new life via a different medium or platform.
The KEY thing to remember when repurposing your content is that the content must be of the evergreen varietal. Meaning – quite simply – that the content must be perpetually relevant, it should always be of use to your readers. Newsworthy stories are timely and repurposing them just doesn’t make sense.
Evergreen content however, is always interesting. Whether the content is frequently asked questions, how to guides or tutorials, or industry definitions, this type of content will always be of use to readers and future readers looking to find answers on the web. When you repurpose the content, you’re repackaging it.
Here’s how you do it:
Turn your post into an infographic. With great resources like Canva or Piktochart on the web you don’t need to be a seasoned graphic designer to repurpose your content into a visual format. Both applications allow you to easily turn your written article, into a visual display of facts that looks prettier than just words on words on words.Read more: How to Re-Purpose Your Old Content
He was totally a boss on the court! I will never dispute that. However, how #23 wields his graphic design game may not be on par with his ability to dunk, dribble, and get it in the net – each time, every time.
For those of us that want to up our content creation skills and incorporate infographics into what we produce – there are some awesome resources out there to help. You don’t need to be a seasoned graphic designer to put together a visual display of information, facts, or whatever it is you want to showcase that also looks oh so cool at the same time.
Here's 3 online tools that you can help look like a pro and create infographics that are cooler than MJ:
Canva is a free, intuitive platform that houses hundreds of fonts and tons of images that you can easily incorporate into an infographic. For a buck, you can buy premium images and you’re able to edit the images within the program. In addition to infographics, Canva allows you to design a whole suite of visual content – pinterest graphics, facebook posts, presentations, letterheads, business cards, the list goes on.Read more: How to Create Infographics that are Cooler than Michael Jordan
Modern Beauty Supplies is a wholesale supplier of beauty related equipment and supplies, serving licensed beauty professionals across Canada.
Unsatisfied with their website, Modern Beauty wanted a comprehensive redesign of their site. They desired a website capable of multimedia content, integration with social media, an ability to dynamically update content and a fully automated online store.
MacGyver could build a trap with a tooth pick, a bobby pin and some duct tape. Crazy, right? The thing is - he had a knack for consolidating items and repurposing them to serve whatever his current needs required. He was totally the first survivor man - resourceful, creative and all around awesome!
The process of curating content to aid your marketing endeavors requires you to adopt a MacGyver-esque mindset. Here are 5 steps to help you get started on your way to becoming the MacGyver of content curation:
If you don’t know what you’re trying to solve – how are you going to fix it? You need to begin by identifying what your audience wants to read about; what questions and concerns you can help them address.
The purpose of content curation is to gather existing, relevant content from the web and share it with your online audience. Your first step is nailing down that single dilemma that you and your business hope to help your customers resolve.
Like MacGyver you need to canvas your surroundings and know the lay of the land within your industry. Monitoring your social media news streams - Facebook, LinkedIn, Twitter – allow you to see in real time what your customers are talking about and what they are searching for. You should read and subscribe to the thought-leaders in your industry, their blogs, case studies and articles.Read more: 5 Ways to Become the MacGyver of Content Curation
Yes, I’m being a tad bit dramatic. But am I? If the purpose of creating an editorial calendar is to streamline your content creation workflow - from ideation to publication - to save you time and nip stress in the bud – doesn’t it kind of save your life?
Chronic stress is extremely taxing on your body, it can lead to heart disease, make you gain weight and of course – there’s anxiety and depression. The fight-or- flight response activated by stress - floods your body with hormones that elevate your heart rate, increase your blood pressure and well – make you feel like you’re having a heart attack. Chronic stress is a killer – so there you have it – creating an editorial calendar can save your life!
An editorial calendar is a plan of attack, a schedule used by bloggers, publishers and businesses to generate ideas and themes for content to publish through one’s various media channels on an ongoing basis.
· Manage the process of content creation, publication and planning
· Deliver consistent messaging so that you are frequently publishing new content or curated contentRead more: How Creating an Editorial Calendar Can Save Your Life
Nailing down what to write is a problem faced by bloggers, small business owners, and content teams alike. It’s legit – especially given that maintaining your blog is synonymous with maintaining your website’s SEO endeavors.
Supposing you’re not the type that thinks your next cup of coffee will summon the muse and your fingers will magically type away your next stellar piece of content, here are a few humble suggestions that may inspire your next post.
Chances are you know more than the average Joe about your industry or your niche topic – otherwise you probably wouldn’t be in business or have a blog. Share it with others. As my friend Anton says “sharing means caring”. Not only does it provide you with something to write about, it shows that you are authentic and that you care about your customers, your work and yourself.
I would rather hire a landscaper who writes confidently about flowers and stonework in his blog than the guy whose website just says “I’m a landscaper, hire me.” But again, that’s just me writing what I know I would do.
Just answer the questions already! Those frequently asked questions can be the next five or ten articles you write about. This goes along with the former tip - when you find yourself answering the same questions over and over again – it’s probably because people value your insight. By writing it down, you have yourself your next piece of content and you also provide a unique and useful article for the search engines to crawl to boost your SEO.Read more: Creating Content - What to Write This Month
That’s the short answer. Here's why: the world is becoming more social with 2.95 billion active Internet users as of Aug. 2014.
2.03 billion are active social media users. People utilize their social media networks to connect with their friends and family, to relay information, seek recommendations, or promote products they trust. Sharing via social media allows you to tap into a greater audience than SEO alone ever could.
You increase traffic to your site via social media links – creating greater brand awareness for your company and upping your SEO credibility. Think of links as votes in favor of your website. The more links you have plugging back to your site, the greater search engines look upon this and the greater chances your awesome website is reaching out to people.
If a tree falls in the forest and no one is around to hear it – does it make a sound? Same goes for that awesome blog post you wrote – if no one reads it, does it exist? Without getting too philosophical – the point is - if you have great content to share – spread the word via your social media channels. If no one knows about it, how are they supposed to get the goods?Read more: Does Social Media Apply to My Business?
Launching a new website is exciting and nerve-racking all at once, we get it. You’re exposing your new baby to the world. You’ve spent weeks, possibly months fretting over colours, pictures, wording, do I justify the text to the left or the right?
With so much time and creative energy invested in the creation of your website, once it comes to life and is live on the web – then what?
We are often asked by clients ‘what’s next?’ after a website has launched and in an effort to answer the question, listed below are a few tips on the next steps:
It takes time for the major search engines to find your website, crawl it and then index all your valuable information. We completely understand that yesterday you were hoping to be the very first listing after the paid ads – but you need to remember that search engines are crawling through countless pages of content all over the web. With people all over the world putting out new content everyday – the engines – as brilliant as they are, still need time to process all the information.Read more: What to Expect After Launching a New Website