In a study conducted by Google canvasing the habits of smartphone users they found that two-thirds of people check their mobile devices within 15 minutes of waking up in the morning. I’m among that group for sure, I check my phone while waiting for coffee to brew. Actually! It’s my smartphone that wakes me up in the morning.
For millennials (the demographic born between circa 1980 – 2000), they’ve got their smartphones with them 87% of the time – day and night – according to the same study. I imagine, the only time they don’t have their phones at their side is when showering (unless there’s some kind of case that shields against water damage.)
That said, there is NO QUESTION that having a mobile responsive web design is KEY. We look to our phones for answers while we are on the go, for how-to’s when we’re figuring out a new product, for help when we’re in the middle of an impulsive DIY project, when we cook, buy things, need a phone number, want to clarify facts in a conversation and beyond.
If your website fails to load properly on a mobile device because your web design isn’t mobile responsive – you need to upgrade that ASAP. Think about the number of potential visitors you lose out on daily because you’re not showing up in mobile search results. And think about those users who do access your website from their mobile devices, only to leave out of frustration because of a poor user experience.
If you aren’t yet convinced here are some interesting facts about how people are moving to mobile to get their goods and info online, all the time:
Your web design must be mobile responsive. In addition, your website’s content should be full of informative and helpful tips that assist your audience with navigating through their daily lives. If you’re a plumber, write an article about how to properly plunge a toilet. If you’re a florist, write about how to properly clip and care for flowers. If you’re in the storage business, write about how to organize your space and so on.
It’s all about being valuable to your customers and providing them with the resources they seek when they need them. It’s about showing up in mobile search results and being a brand that they become familiar with. Wake up to the mobile movement and get your web design in check if it isn’t already.