WHY VIDEO MARKETING IS SO POWERFUL: 2023 TRENDS, TECH & MORE

In today's digital marketing landscape, videos are a business's best friend. Whether it's the persuasive charm of a brand video or the virality of influencer content, video content marketing has emerged as a game-changer in the industry.  

Let's delve into the world of video marketing and understand how it can enhance your business's reach and engagement. 

WHAT IS VIDEO MARKETING? 

Video marketing is a strategy that utilizes visual content to promote products and services or to build brand awareness. It includes all forms of digital video content, from traditional ads to social media snippets and everything in between. Video marketing is a powerful tool for connecting with audiences (especially those with short attention spans) and conveying messages in an engaging, easy-to-digest format. 

WHY IS VIDEO MARKETING IMPORTANT? 

Video marketing is crucial because of its unparalleled ability to capture attention and drive engagement. Survey after survey tells us the vast majority of online users today prefer visual content. Therefore, video marketing offers businesses the opportunity to increase visibility, boost conversion rates, and build stronger customer relationships. In essence, video marketing is so powerful because it speaks the language of modern consumers. 

HOW DOES VIDEO CONTENT MARKETING WORK? 

Video content marketing involves creating and distributing valuable, relevant, and consistent video content to attract and retain a clearly defined audience. It involves a strategic blend of storytelling, promotional messaging and creativity to create engaging content that resonates with your target market. 

WHERE CAN YOU POST YOUR ADVERTISING VIDEOS? 

There are numerous platforms for posting advertising videos, including YouTube, Instagram, Facebook, LinkedIn, and TikTok. Depending on your target demographic and video marketing strategy, you can choose to leverage one or more of these platforms to reach your audience. 

WHAT ARE SOME KEY VIDEO MARKETING TRENDS IN 2023? 

In 2023, video marketing trends include short-form video content (think TikToks, Reels, and Shorts), user-generated content (in contrast to business-focused advertisements), shoppable video ads, virtual and augmented reality videos, and AI-driven personalization. These trends highlight a continued shift towards interactive, immersive, and personalized video experiences. 

Some trends within video production itself include:  

• Subtitles and automatic captioning 
• Simpler and shorter productions 
• Livestreaming  
• Explainer content 
• Vertical video (smartphone optimization) 

HOW CAN A BUSINESS DEVELOP A VIDEO MARKETING STRATEGY? 

If you're just beginning your video marketing journey, you can follow these basic steps to start formulating your strategy:  

1. Start by mapping out what you want to achieve. Clearly defined goals are essential for the success of any marketing strategy.  
2. Now, determine who you are speaking to. Who truly wants—or rather, needs what you offer? Get to know your audience.  
3. Next, craft engaging content that tells your unique story and appeals to the interests and trends within your audience.   
4. Then, pick platforms where your audience spends time. Don't forget to track your results to refine your approach.  
5. Finally, stay consistent. It's the secret sauce for keeping your audience engaged and your brand unforgettable.  

HOW WILL AI PLAY A ROLE IN VIDEO MARKETING? 

AI is revolutionizing video marketing, helping in content creation, editing and publishing, and data analysis. AI tools can create videos, tailor content to individual viewers, analyze user behaviour, and provide insights to optimize video marketing strategies. 

But remember, the most engaging content always feels human. It should tell real stories, provoke emotion, and create genuine connections. So, use AI simply as a tool to enhance your strategy. With this formula, you'll be sure to stay relevant amongst your customer base and ahead of the competition. 

HOW MUCH DOES VIDEO PRODUCTION COST FOR MARKETING? 

The cost of video production for marketing varies widely based on factors like complexity, duration, and production quality. It could range from a few hundred dollars for a simple DIY video to thousands for high-end, professional advertisements.  

When deciding on your videography needs, think about where your content will be shared. On social media, a smartphone is often all you need. If you're aiming to air ads on YouTube, though, you may want to invest more in your production quality.  

HOW DO YOU MAKE A GOOD SOCIAL MEDIA MARKETING VIDEO? 

A decent social media marketing video is engaging, concise, and aligned with your brand voice. It should be visually appealing, have a clear message, make compelling call-to-actions, and cater to the viewing habits of the platform's users. Utilizing current memes and trends, including trending audio, is always a good idea when creating shareable content.  

DO YOU NEED TO WORK WITH A PROFESSIONAL VIDEOGRAPHER OR VIDEO MARKETING AGENCY? 

Depending on your budget, resources, and the complexity of your video marketing needs, you may consider DIY options or hiring freelancers. However, investing in professional videography services can provide unmatched value, ensuring your brand's story is told the way it deserves to be and ends up where it needs to go.  

UNLOCK YOUR SUCCESS WITH A DIGITAL MARKETING EXPERT TODAY 

As we've seen, video content marketing isn't just a new trend—it's a vital component of a successful digital marketing strategy. 

Are you ready to ride the wave of video marketing? At Blue Ocean Interactive Marketing, we harness the power of video to transform your brand's storytelling and engage audiences like never before. Reach out to our team today!