How To Stick The Landing Page. A Website Design Hack
Any designer at Blue Ocean Interactive will tell you that designing an effective website landing page is the cornerstone of a successful SEO-driven website. Your offer may be the best thing anyone has ever seen! Your ads may be optimized, and you're paying for clicks. Still, you could be losing visitors and potential customers without an eye-catching and easy-to-navigate landing page that automatically instills trust and desire to buy what you're selling.
Even before we start building a great and effective website landing page, ask yourself a few things:
Let's talk about critical details that can help you Stick The Landing Page and convert visitors into customers.
Technology has made it easy to find information on literally everything, all at once, all of the time. But our brains can only digest information so quickly, and if we can't find what we're looking for easily, we give up pretty fast. (Spoiled, aren't we?) This is why it is so important to have the necessary information to convince visitors to convert right from the landing page or lead to other areas of your website for more details.
The information you put in front of your viewers should be easily scannable. Do this by using bullet points to explain details and smaller paragraphs to highlight important information.
Critical information should be shown "Above the fold." You may know this term if you have read a newspaper before. If not, think about the last time you saw one tossed in front of your neighbour's door. It was probably bundled up. You might have made out the first headline as "Calgary Flames on Fire in Playoffs." Just like that, you mostly know what that article will be about without adding any extra distractions or bombarding them with the information they're not even sure they want yet.
The goal of any page in your website design should be to make it as easy as possible for a visitor to convert to a customer (with real money), so all the elements of your page need to work towards the conversion objective. Don't throw a ton of information with a lot of business jargon or words your specific audience may not understand. Instead, speak to them as if you were having a conversation in person, and create confidence by helping them truly understand what you do. You know, but do they?
Converting visitors to customers should be the number one reason you have a website. Converting visitors can mean several things:
These also give you another opportunity for a point of contact to make them feel seen and appreciated for making the right choice. In addition, they will most likely feel confident enough to tell their friends about your business and feel good about their purchase converting their friends from visitors to customers.
You believe in your product or service because you, as the business owner, know how much it can and will change people's lives. Your customers buy your products or service because it will solve a problem they have (or didn't know they had) and make them feel more confident moving forward in their lives. Promote the value of your offer. Confirm the benefits in your headline or sub-heading to explain how it will make them feel.
Get great graphics without the headache!
Some choose to push their value proposition to the main headline and use the subheading to discuss the actual offer or describe how they will solve their customer's pain point. It's essential to catch their attention and convince them within 8 seconds your offer is worth pursuing. So make sure it is clear and convincing.
An excellent landing page uses trust signals to signal visitors that your offer and brand are trustworthy and are more likely to purchase or go down your sales funnel.
Think about it this way, the last time you brought your car to a mechanic, did you ask a friend about a recommendation? or google their company for reviews? Why? Because you want to know you're going to be taken care of (and not be ripped off.) Solve their worries with a couple of easy placeable items:
They will serve as powerful endorsements of your trustworthiness and skill.
I'm sure you've heard this again and again. It is essential that your landing page can be easily navigated on a mobile device, as nearly 55% of all web activity comes from mobile. Data shows that having a mobile-friendly site can even double your conversions. So it should look and feel great in your customer's hands, easily navigatable, fast loading, and ultra clickable.
Source: 45+ Mobile Internet Usage Stats You Need To Know [Updated 2022] (techjury.net)
Naturally, we want to collect as much data as possible from new or returning visitors to your website. However, less is more when it comes to making a quick conversion. Get your customer to fill out the absolute minimum necessary fields. The more areas, the higher the chance they will complete the form, and you won't have another opportunity to convert them. Of course, you can always ask more questions on your "Thank you for purchasing/booking" page or add them to your email newsletter.
So what limited information should you be asking? What is required to make your viewer into a customer? Most people won't mind providing their name and an email address, but asking for their phone number or date of birth can cause your drop-off rate to skyrocket to 50% Beware of what your customer is willing to share. Privacy is very important these days.
It's easy to get discouraged when we don't get many visitors to our website. The first step is to have an excellent landing page that tells a compelling story. If you're not getting conversions on your site, it's good to ask why and where in the sales funnel they are getting stuck. Is it too much information all at once? Or is it not clear what you want your customers to do on your site?
If you're struggling with how to create and promote your landing page effectively, keep in mind that first impressions are everything. Your landing page will be the first impression your customers have of your company, so it mustn't be only eye-catching but also engaging and informative. If a potential customer lands on your page and leaves (bounces) with a bad taste in their mouth, it will be hard for them to make another purchase from you.
Contact us today to get started with your new website design, created to convert visitors to customers and increase your SEO while we're at it.
