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The title Website Content written in yellow chalk with a stale column and a fresh column

What exactly is Stale Content Syndrome (SCS)?

We may not be medical professionals (thank goodness). Still, with our expertise in content marketing and many years of web design/development, the diagnosis of SCS sounds as bad as it looks. With so many of us working from home and relying on digital mediums to connect our services, business, and products to consumers, ensuring your content stands out above the rest is often overwhelming, even for the most established brands in the biz. No matter how hard you try, eventually, everyone reaches a point where their content is staler than a rogue french fry stuck between your car's console and driver seat. 

The "symptoms" of SCS can include:

  • Low engagement on social media

  • Reduced website/blog traffic

  • A dip in conversion rates/sales

Luckily there are a few simple and effective ways to revive your content! A bit of effort goes a long way in the eyes of SEO and potential customers. Let's look at some of the most tell-tale signs of stale content and a few fixes to help revive your website content and THRIVE in 2021.

Dark-Mode-Trends-2020

Strength in Numbers

Your logo is an essential piece of your visual brand identity. But did you know that most brands have multiple logo variations? Having one single logo isn't practical for any business, and the chances of one logo being able to fit perfectly when marketing on various platforms is slim to none...which brings us to the ultimate question. "How many logos should my brand have?!" We've got some helpful information that will set you (and your brand) up for success.

Dark-Mode-Trends-2020

Web design trends are changing faster than people change their underwear, and in 2020, the technical possibilities seem endless. As web design experts, we are ceaselessly called to experiment with new techniques and re-invent modern web interaction. On the other hand, other popular designs never go out of style, such as tried and true minimalism. 

The Inception of Dark Mode

There are many versions and rumours about the dark mode's history: Some claim it was Apple's invention, where naysayers insist it was Google. We tend to lean towards the simplistic theory of what made dark mode famous: the code.

Email-Marketing-2018

Is email marketing still even relevant? It’s 2018 and there’s no denying the prominence of social media channels and the saturation of advertising across all types of media – print, tv, radio, the web. With all of these advertising avenues to choose from it does make one wonder if the humble email still even works? The answer: Hell yeah!

Email marketing is one of the simplest and most cost-effective methods for marketing your business online.

Why email?

Email marketing allows you to hone in on your desired audience to a degree that is not possible with other types of media.

Want to know more?

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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