Getting traffic to your ecommerce website is the first step but the most crucial is getting your online visitors to stay a while, be interested in a product and then actually make a purchase. If you want to drive sales to your ecommerce website, you want to make sure you’re doing the following:
Build & Use Your Email List to Engage Customers
Email lists are invaluable when it comes to promoting sales, new merchandise, following up when a shopping cart has been abandoned and remaining sticky in your customers’ minds. Establishing a means of collecting email addresses begins with creating a call to action on your website that asks website visitors to sign up to receive all the great news you plan to send.