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When it comes to the web and search results, your title tag is everything for capturing the attention of your potential clients. Title tags are still extremely important for SEO (search engine optimization) and by tweaking your titles you can increase website traffic and in turn your rankings. When you increase your click-through rate, we mean the number of people who see you in search results and actually click through to your website and spend time on it – this, in turn, increases your rankings, moving you up in search results. So here are just a few ways for you to get your titles in tip-top shape to get more eyes on your website and move you up the ranks:

We are connected to our phones. If we’ve forgotten our devices at home or in the car, a feeling of panic arises for many because well, our phones are like a lifeline to the world these days. As such, the emphasis on creating great mobile web experiences is increasingly important for business owners who want to reach their potential clients or customers online.

It’s crazy to think that Google has only been around since 1998. For those of us that remember the days where you’d have to rifle through heavy encyclopedias to find information, the time seems at once so long ago and yet not so long ago. Nearly 2 decades since its inception, the search engine giant and its algorithm now greatly dictate how we use the web, what we find on the web and how we build websites in an effort to rank higher up in Google’s search results.

The internet thrives on content. It’s the very thing that attracts customers to your website, keeps them on your page enthralled in reading and when it’s great – it prompts your website fans to share it through their social media channels, email your URL to a friend or pass the info along in a conversation. Great content draws more eyes to your website, driving traffic and brand awareness, which is what every website owner wants.

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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