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Typography isn’t typically what business owners think about when having a website designed. Generally, they’re thinking about what key lines of business they want to highlight, what words will be used to describe product offerings, what graphics will be paired alongside descriptions to properly reflect the brand and image they want to project online.

It’s easy to spend money these days – far too easy. You can just tap your debit or visa card, tap your phone, tap a mouse and presto you’ve paid for an item. Granted, it wasn’t always this way. To make things easier for consumers, tech companies armed with brilliant UX designers honed in on removing barriers during the purchasing process to well, make it easier for us to shop.

Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School asked the very same question – why do some things catch on and go viral, while others are left in the shadows? In his pursuit to answer the question, he penned the must-read marketing book, “Contagious: Why Things Catch On?

Email marketing is not dead. Were it not an effective strategy, our inboxes wouldn’t be inundated daily with emails from the various businesses we have agreed to receive emails from. We want to stay in the know about deals, be the first to hear of sales, or learn of new and interesting industry trends and niche topics. Yet, despite our desire to be the first to know, we also get easily annoyed when our inboxes are full of crap.

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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