Email marketing is not dead. Were it not an effective strategy, our inboxes wouldn’t be inundated daily with emails from the various businesses we have agreed to receive emails from. We want to stay in the know about deals, be the first to hear of sales, or learn of new and interesting industry trends and niche topics. Yet, despite our desire to be the first to know, we also get easily annoyed when our inboxes are full of crap.
I hate popups. I’m not going to lie. When a stellar headline grabs my attention and I click through to read the article only to be interrupted by a popup requesting my email or trying to bait me to download an app, it makes my blood boil. I have zero patience for those obtrusive windows that block the content I clicked through to see. Especially when I’m viewing web pages on my mobile device and the exit “x” is tinier than a grain of sand.
You don’t want your website to be like a mouldy piece of food forgotten about in a Tupperware container at the back of your fridge. Gross, we know. But that’s the point. Your website is the virtual face of your business and it ought to reflect what it is you do. It should temptingly feed your customers the knowledge they’re looking for and cause them to follow through on your calls to action. You want them to stay, not go away because they’re off put by a bad user experience or an outdated look.