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Website analytics measure, collect and report valuable data about how your website is viewed, what pages get the most traffic, who is viewing your site and way more. As a business owner, you can harness this information to improve the effectiveness of your website, using the metrics to optimize the pages that work best and fix up the ones that cause web visitors to exit your site.  You can actively track your online campaigns to discover which are working and which are failing. Plus, Google Analytics (GA) if FREE. Why wouldn’t you sign up for an account?

You bet there’s technology out there that can detect where our eyes go when scanning a website for the first time. It follows our eyes, creating a roadmap that shows what text, images and graphics in a website design our eyes gravitate to and can’t look away from. Big names like Google, Epson,and Ogilvy & Mather have harnessed this technology provided by EyeQuant to assess and then effectively create great user friendly web designs.

EyeQuant uses algorithms based on eye tracking studies and research to evaluate websites. Using algorithms derived from the movement of the human eye while looking at computer screens or webpages on mobile devices, the company claims they can then predict where a viewer’s attention will go when they load a website.

In a study conducted by Google canvasing the habits of smartphone users they found that two-thirds of people check their mobile devices within 15 minutes of waking up in the morning. I’m among that group for sure, I check my phone while waiting for coffee to brew. Actually! It’s my smartphone that wakes me up in the morning.

For millennials (the demographic born between circa 1980 – 2000), they’ve got their smartphones with them 87% of the time – day and night – according to the same study. I imagine, the only time they don’t have their phones at their side is when showering (unless there’s some kind of case that shields against water damage.)

Having a stellar business idea is awesome! Bringing it to fruition is another story. Most entrepreneurs can attest to what chasing a dream means – hours on end crafting a business plan, working out kinks in processes, negating naysayers, trusting that your idea is good enough and of course, funding it all. 

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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