Website analytics measure, collect and report valuable data about how your website is viewed, what pages get the most traffic, who is viewing your site and way more. As a business owner, you can harness this information to improve the effectiveness of your website, using the metrics to optimize the pages that work best and fix up the ones that cause web visitors to exit your site. You can actively track your online campaigns to discover which are working and which are failing. Plus, Google Analytics (GA) if FREE. Why wouldn’t you sign up for an account?