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You’ve probably noticed a new crop of images sweeping the web. They’re not quite photographs and not exactly videos. They have the marks of high quality photography but contain just a subtle hint of motion. Like a GIF, they’re looped videos that contain something moving ad infinitum but what’s different is that everything else in the frame remains static. What is this new art form?

Is it a bird? Is it a plane?

We are surrounded by logos. They’re all around us – all the time. They are visual reminders that signal us to recall a company or product and truly come to symbolize a brand and its identity. As I write this I am looking at an “Acer” screen, there’s a “Linksys” phone to my left and my pen is letting me know it’s a “Sharpie”. Everywhere you look, there are logos. Unless you’re in the wilderness I suppose.

A good website should tell its visitors what to do. Great calls to action combine kick ass copy and stellar design to achieve the best results.

The term “call to action” generally conjures up ideas of ecommerce or donations but that isn’t always the case. It’s about convincing web visitors to take action on our sites. If we want someone to do something, whether it’s contact us, buy something or even just read something interesting – we have to ask them to do so. The magic comes in how we ask and hence the need for charming, good-looking calls to action.  

There’s no question that social media is crucial for business success these days. Platforms like Facebook, Google+, LinkedIn and Twitter, are all active thriving communities that provide a steady stream of information in our digital age.

As individuals, we look to these online communities to share what we find interesting on the web and to source input about the things that we seek. As a business, it provides a stellar way to communicate with customers, learn their needs and leverage the opportunity to build relationships, all the while boosting your website’s SEO.

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

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