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It’s all about your users. It’s all about their experience. Think about it – without them, your website is rendered useless. Like the old adage “If a tree falls in the forest and no one’s around to hear it, does it make a sound?” If your website fails to capture and most importantly RETAIN your users, then its content may as well be etched on a cave wall deep within the woods.

User experience (UX) is all about enhancing user satisfaction by making things accessible, easy to use and also by providing your website’s visitors with a pleasant interaction. As beautiful as a coat may be, if the zipper or buttons don’t work – well, it doesn’t serve its purpose on a cold day. It just looks pretty. Your website’s buttons and zippers need to be on point and function properly and this is all part of the user experience.

Though trends come and go, there’s something to be said for when your website just looks old. A dated website can lead people to question your credibility as a business or turn away because what they’re looking at is just plain ol’ ugly.

Many web design trends are driven by their effectiveness at converting potential customers into paying consumers because of best practice design that makes use of user behavior tendencies. As such, this list of 2016 web design trend highlights design elements that help to boost conversions.  It isn’t just about visual style, it’s about being on point with your design to sway your visitors to be full fledged fans and supporters of your business. 

A client of ours recently forwarded an email stating that his website’s domain was going to expire. Littered throughout the email were calls to action, all capitalized warning IMPORTANT NOTICE, EXPIRATION OFFER NOTICE, and then of course CLICK UNDERNEATH FOR IMMEDIATE PAYMENT. He knew it was a scam but still wanted to check in with us to ensure his domain was in good standing – it absolutely was.  

Scheming criminals are constantly on the hunt, using the internet to prey on folks in an effort to steal personal information that they can then use illegally. Phishers use personal information to empty out bank accounts, steal identities or leave people locked out of their very own online accounts. The email our client received was exactly this – a phishing scam.

With people increasingly heading to the internet to research products and services before they commit to purchasing online or in store, reviews are fundamental in turning prospective buyers into paying customers. Reviews are like word of mouth recommendations but have the added benefit of taking on a viral form of feedback that can virtually reach an audience that extends beyond a friend of a friend. Peer reviews help others make and solidify their purchasing decisions acting as a kind of marketing currency that is provided by your loyal fans.

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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