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A good website should tell its visitors what to do. Great calls to action combine kick ass copy and stellar design to achieve the best results.

The term “call to action” generally conjures up ideas of ecommerce or donations but that isn’t always the case. It’s about convincing web visitors to take action on our sites. If we want someone to do something, whether it’s contact us, buy something or even just read something interesting – we have to ask them to do so. The magic comes in how we ask and hence the need for charming, good-looking calls to action.  

There’s no question that social media is crucial for business success these days. Platforms like Facebook, Google+, LinkedIn and Twitter, are all active thriving communities that provide a steady stream of information in our digital age.

As individuals, we look to these online communities to share what we find interesting on the web and to source input about the things that we seek. As a business, it provides a stellar way to communicate with customers, learn their needs and leverage the opportunity to build relationships, all the while boosting your website’s SEO.

It’s all about your users. It’s all about their experience. Think about it – without them, your website is rendered useless. Like the old adage “If a tree falls in the forest and no one’s around to hear it, does it make a sound?” If your website fails to capture and most importantly RETAIN your users, then its content may as well be etched on a cave wall deep within the woods.

User experience (UX) is all about enhancing user satisfaction by making things accessible, easy to use and also by providing your website’s visitors with a pleasant interaction. As beautiful as a coat may be, if the zipper or buttons don’t work – well, it doesn’t serve its purpose on a cold day. It just looks pretty. Your website’s buttons and zippers need to be on point and function properly and this is all part of the user experience.

Though trends come and go, there’s something to be said for when your website just looks old. A dated website can lead people to question your credibility as a business or turn away because what they’re looking at is just plain ol’ ugly.

Many web design trends are driven by their effectiveness at converting potential customers into paying consumers because of best practice design that makes use of user behavior tendencies. As such, this list of 2016 web design trend highlights design elements that help to boost conversions.  It isn’t just about visual style, it’s about being on point with your design to sway your visitors to be full fledged fans and supporters of your business. 

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

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