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A client of ours recently forwarded an email stating that his website’s domain was going to expire. Littered throughout the email were calls to action, all capitalized warning IMPORTANT NOTICE, EXPIRATION OFFER NOTICE, and then of course CLICK UNDERNEATH FOR IMMEDIATE PAYMENT. He knew it was a scam but still wanted to check in with us to ensure his domain was in good standing – it absolutely was.  

Scheming criminals are constantly on the hunt, using the internet to prey on folks in an effort to steal personal information that they can then use illegally. Phishers use personal information to empty out bank accounts, steal identities or leave people locked out of their very own online accounts. The email our client received was exactly this – a phishing scam.

With people increasingly heading to the internet to research products and services before they commit to purchasing online or in store, reviews are fundamental in turning prospective buyers into paying customers. Reviews are like word of mouth recommendations but have the added benefit of taking on a viral form of feedback that can virtually reach an audience that extends beyond a friend of a friend. Peer reviews help others make and solidify their purchasing decisions acting as a kind of marketing currency that is provided by your loyal fans.

Every business began with a single entrepreneur’s vision to succeed. As hard as it is to believe, even the bigwig brands started at the bottom but with tremendous dedication, perseverance, luck and killer marketing – they stand as they are today.

As we welcome a new year, we also welcome the opportunity to help those hoping to up their SEO and marketing game in 2016 by leveraging the knowledge shared by the best blogs on the web. 

Holy moly! 2015 is coming to a wrap and it’s been a busy one for us designing websites, graphics, logos and all our other many shenanigans. We love sharing what we know to help small business owners, freelancers and whoever else may benefit from our knowledge – flourish and succeed from our knowledge in their own endeavors.

Sharing means caring and well, we care. It’s always interesting to go through our analytics to see what blog posts perform well and what it is our readers want to learn about. That being said, it appears that SEO is still a huge draw for people looking to improve their website and move it on up in search rankings. Also, it appears that attaching modern day hero figures to blog post titles aids in keeping people interested as well.

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

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