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He was totally a boss on the court! I will never dispute that. However, how #23 wields his graphic design game may not be on par with his ability to dunk, dribble, and get it in the net – each time, every time.

For those of us that want to up our content creation skills and incorporate infographics into what we produce – there are some awesome resources out there to help. You don’t need to be a seasoned graphic designer to put together a visual display of information, facts, or whatever it is you want to showcase that also looks oh so cool at the same time.

The Client:

Modern Beauty Supplies is a wholesale supplier of beauty related equipment and supplies, serving licensed beauty professionals across Canada.

The Challenge:

Unsatisfied with their website, Modern Beauty wanted a comprehensive redesign of their site. They desired a website capable of multimedia content, integration with social media, an ability to dynamically update content and a fully automated online store. 

MacGyver could build a trap with a tooth pick, a bobby pin and some duct tape. Crazy, right? The thing is - he had a knack for consolidating items and repurposing them to serve whatever his current needs required. He was totally the first survivor man - resourceful, creative and all around awesome!

The process of curating content to aid your marketing endeavors requires you to adopt a MacGyver-esque mindset. Here are 5 steps to help you get started on your way to becoming the MacGyver of content curation:

why-you-need-an-editorial-calendarYes, I’m being a tad bit dramatic. But am I? If the purpose of creating an editorial calendar is to streamline your content creation workflow - from ideation to publication - to save you time and nip stress in the bud – doesn’t it kind of save your life?

Chronic stress is extremely taxing on your body, it can lead to heart disease, make you gain weight and of course – there’s anxiety and depression. The fight-or- flight response activated by stress - floods your body with hormones that elevate your heart rate, increase your blood pressure and well – make you feel like you’re having a heart attack. Chronic stress is a killer – so there you have it – creating an editorial calendar can save your life!

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Located in Calgary, Alberta, Blue Ocean Interactive Marketing creates online marketing strategies that enable your business to grow.

Our customized marketing solutions combine creative ideas & the latest technologies that solve your unique business needs.

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