Google Posts are a new feature available to small businesses who have a Google MyBusiness account. This feature allows businesses to publish their events, products and services directly to Google Search and Maps, giving interested customers a “one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.” The best part is – it’s totally free!
Small businesses operating with a limited budget have much to gain from this free advertising method, allowing them to get in front of customers and showcase their services and offerings when searched for online. Posts appear on both Google search and map results and users have the opportunity to add a call-to-action button, whether it’s a “Learn More,” “Reserve,” “Sign Up,” “Buy,” or “Get Offer” – now button.
To create a Google post, you’ll have to be logged in to your Google MyBusiness account – you can also access it here. From the left-hand side menu, you should see the option for “Posts”. Click here to begin creating your post.
From the create post window, you can upload an image and include text of up to 300 words. You also have the option to create an event with a specific start date/time and end date/time. And/or you can add a button with the option to link your website or a specific landing page using a call-to-action.
As per Google’s advice, the “5 Keys to Writing a Post” are:
- "Post type: Is your post about an event? An offer or time-sensitive deal? Do you have news to share? Consider what you want your post to do — whether to encourage customers to visit your store, sell something, or announce a new feature.
- Photos: Take a high-resolution photo reinforcing your message so your post will stand out. Photos should be: Simple, direct, and in-focus. Well-lit, with bright, vibrant colors. At a minimum resolution of 720px tall by 720px wide, in JPG or PNG format.
- Title (if your post is an event): Describe your event in 4-5 words. You have 58 characters for your title.
- More details: Be clear about the offer/event. You have up to 1,500 characters for the details of your post, but the ideal length is between 150-300 characters.
- Call to action: Include instructions such as “Buy,” “Book online,” “Learn more,” “Call,” or “Visit." “
For those posts which do not include a stated event start date and end date, it appears that your published Google Post will expire 7 days later. Granted the way around this is to create an event post with a later ‘end date’ although, for the sake of staying current it is probably best to just create new posts on a weekly basis.
So, what are you waiting for? Get to it and start creating your own Google Posts today to promote your business, drive traffic through your doors, and engage with new and current customers.