Case Study: The Modern Beauty Website Makeover

The Client:

Modern Beauty Supplies is a wholesale supplier of beauty-related equipment and supplies, serving licensed beauty professionals across Canada.

The Challenge:

Unsatisfied with their website, Modern Beauty wanted a comprehensive redesign of their site. They desired a website capable of multimedia content, integration with social media, an ability to dynamically update content and a fully automated online store.

Their Goals:

•          Redesign the website to build brand awareness, promote engagement & drive conversions
•          Provide a modern, professional web presence comparable to sephora.com
•          Simplify the website’s navigation to optimize the user’s experience
•          Allow customers to order products online
•          Allow customers to register and pay for courses online
•          Enable visitors to locate nearby salons retailing specific products via the Salon Finder tool

Our Solution:

Blue Ocean Interactive Marketing created an end-to-end custom rebuild of the Modern site - developing an e-commerce store and incorporating a user-friendly, secure content management system. Project details include:

•          The design and development of Modern’s mobile-friendly website
•          Creating an online store with tiered pricing for several group subsets validated by login
•          Integrating the site with the ACCPAC (ERP)
•          Developing an enhanced ‘Salon Finder’ tool
•          Incorporating online event registration and payment function
•          Enabling social media integration and multimedia content presentation
•          Customizing a CMS and online management account for multiple client groups

Their reply:

"Blue Ocean is a fantastic team to collaborate with! They are thorough, organized and offer the best customer service. They've exceeded all our expectations on a large scale e-commerce website we presented them with, and were excellent in providing us with suggestions to help improve the site. We are looking forward to working with Blue Ocean on additional websites we want to launch in the future."

Serene Omar, Marketing Director, Modern Beauty Supplies