Google has unveiled a feature which makes it easier for business owners to manage their Google listing right from the search results on desktop and on mobile. Previously, site owners would have to login to their Google Business Profile account to make changes to their listing, including updating address info, contact info, and hours of operation as an example.
Now, Google has created a simple, easy-to-access business dashboard right in Google Search. The new feature enables you to simply search for your business on Google, and from your business result, you can then enhance your profile to update hours, and location information, create a post, share pictures and more.
Why You Need to Focus on Search
A high-quality online presence in search results is pertinent for businesses looking to stand apart from their competition. Google has now made it easier to enhance your profile with this new feature to bring more traffic and interest to your website and, in turn, your business.
How To Manage Your Profile
Business owners can now manage their online presence right from Google Search to:
Add or correct business information including holiday hours, current promotions, and more
Post on Google to advertise events, sales, special services
Share photos that highlight your businesses offerings
Quickly take important actions to complete and enhance your business listing
How do you access this feature?
Super simple. First thing, you’ll need to be logged into a Google account affiliated with your verified Business listing, for example, Gmail.
Next thing, search for your business. Once your listing appears, you will see the relevant options available that will help you enhance your profile, like sharing a post, a photo or updating information.
Update the info and you're done.
Watch how this new feature works in action:
Why a Google Business Profile Matters for Visibility
A fully optimized Google Business Profile is one of the most effective tools for local marketing. It ensures your business appears in Google Maps and local search results, where customers are already looking for services like yours.
Beyond visibility, it supports Google's E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trust. By regularly posting updates, responding to reviews, and providing accurate information, you demonstrate real-world experience and a commitment to service. Positive reviews and high engagement show authority and trustworthiness—key ranking signals for local SEO. An active profile builds credibility and drives more qualified leads to your business.
Boost Your Brand with BOIM
Ready to make the most of Google search results? Our branding and digital marketing agency has you covered. With a full-fledged team of search engine marketing experts, we're here to guide your strategies to success. Contact us today to learn more!
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