How To Know if Your Business Needs Content Marketing Included in a Digital Marketing Package 

Businesses are constantly hunting for ways to capture the attention of their audience. What if the answer was simpler than you think? Content marketing is often touted as a key component of a successful digital marketing strategy, but is it really worth including in your marketing package? Let's explore what content marketing is, what it isn't, and how to determine if it's right for your business. 

What Content Marketing Is 

Content marketing is all about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Unlike traditional advertising, which directly promotes products or services, content marketing focuses on providing useful information that educates, entertains, or inspires your audience.  

The ultimate goal is to establish your brand as an authority in your industry, build trust with consumers, and drive profitable customer actions. 

• Example: A company that sells fitness equipment might produce blog posts on workout tips, videos demonstrating how to use their products, and infographics about the benefits of regular exercise. 

Content marketing plays a crucial role in SEO strategies by generating natural backlinks and enhancing user engagement. High-quality content attracts links from other websites and encourages users to spend more time on your site, both of which are key factors in improving your search engine rankings. 

What Content Marketing Isn't 

Content marketing is often misunderstood, so let's clear up a few misconceptions: 

• Not Just Blogging: While blogs are a popular form of content marketing, it's not limited to just writing articles. Content marketing can include videos, podcasts, infographics, social media posts, eBooks, and more. 

• Not Direct Selling: Content marketing is not about pushing your products or services in every piece of content. Instead, it's about providing value and building a relationship with your audience. The selling part comes naturally as trust and authority are established. 

• Not a Quick Fix: Content marketing is a long-term strategy. Unlike paid advertising, which can deliver immediate results, content marketing requires time to build momentum and show significant returns. 

How to Determine If You Need to Purchase Content Marketing  

Now, you might be wondering if adding content marketing to your hired digital marketing services is a good fit for your business. Here are a few questions to consider: 

1. Who is Your Audience?  

If your audience spends a lot of time online looking for information related to your industry, content marketing can be a powerful way to reach them. 

2. What Are Your Goals?  

If you're looking to build brand awareness, establish authority, boost search rankings and foster long-term customer relationships, content marketing is a great tool. However, if you need immediate sales, you might want to combine it with other strategies. 

3. Do You Have the Resources?  

Content marketing requires a consistent effort and investment in creating high-quality content. If you don't have the resources to produce and distribute content regularly, it can be a worthwhile addition to your marketing package. Expert content writers will create the content for you if you provide topic guidance and industry expertise.  

Ready to Boost Your Digital Marketing Strategy? 

Content marketing is a strategic approach to engaging your audience and building a strong online presence. By understanding what content marketing is and isn't, and by evaluating your business needs and goals, you can determine if it's a valuable component of your digital marketing package. 

Partner with Blue Ocean Interactive Marketing to integrate powerful content marketing into your digital marketing efforts. Contact us today to learn more about our Digital Marketing Partner Program.