The Holy Grail of Website ROI
Social media is a marketing powerhouse—we get it! It's where you connect with your audience, spark conversations, and build a loyal following. And those connections are gold for repeat business, referrals, and reaching new customers.
But here's the thing: when people are ready to buy, they usually don't head straight to social media. They're more likely to turn to search engines like Google. That's why, while we absolutely love social media (and will help you rock it!), we encourage our clients to build a strong foundation with a search-optimized website. It's a powerful duo that delivers results.
Building a successful online presence is like constructing a pyramid: the foundation is key. That's why we created our Website ROI Pyramid—it's a roadmap to guide your efforts and maximize your investment.
The base of our pyramid is a website optimized for conversions (CRO). Think of it as the secret sauce that transforms website visitors into engaged customers. It's a blend of attention-grabbing design, clear communication, and a smooth user experience.
Without CRO, all your other marketing efforts might fall flat. Imagine building a beautiful storefront, but the door's locked! CRO is the key that unlocks the potential of your website, ensuring visitors stay, explore, and ultimately take action.
Here’s an example: Say your website gets 1,000 visitors a month and converts 2% of them into leads. That's 20 leads. But imagine boosting your conversion rate to 8% (our client average was 9.5%*). That's a whopping 80 leads per month—a 4x increase—without spending a dime on additional traffic.
Some websites need only a few tweaks to improve their conversion rates, but some require a complete makeover. We can help you figure out which path is best by completing an initial website assessment to uncover opportunities and chart a course for success. (Ready to build your pyramid?)
With a well-optimized website primed for conversions, it's time to shine the spotlight on your business. And guess what? The most immediate return often comes from those already searching for exactly what you offer.
That's where search engine optimization (SEO) comes in. We'll fine-tune your website content and online presence – including your Google My Business listing – so you appear at the top of search results for the keywords your ideal customers are using.
While SEO is a long-term game-changer (think of it as building a reputation), we understand you want results now. That's why we recommend supplementing your organic efforts with Google Search Ads (PPC). These ads put you front and center on the search results page, allowing you to laser-focus on specific keywords and locations.
We've heard it before: "I never click on those ads!" But here's the secret: a well-crafted ad campaign, paired with a website that converts, is a winning combination. In fact, it's the perfect way to accelerate your growth while your SEO efforts gain momentum.
Our experts are ready to guide you through the ins and outs of SEO and PPC, ensuring you get the most out of your investment. Ready to open the floodgates?
We know that not every interaction leads to an instant sale. But every interaction is a chance to start a conversation, build a relationship, and nurture potential customers.
That's where email marketing and marketing automation shine. These tools are like having a personal assistant who knows exactly what your audience wants and delivers it right to their inbox. It's a way to provide consistent value, share insights, and keep your brand top-of-mind.
But we're not proponents of spam tactics. We believe in building genuine connections with people who have shown an interest in your business. That's why our email marketing strategies are focused on delivering targeted, relevant content that truly resonates.
And guess what? It works! Email marketing and automation consistently deliver some of the highest returns on investment in the marketing world. It's a proven way to guide leads through the sales funnel and turn them into loyal customers.
Another powerful tool in your arsenal? Retargeting. These are those ads that seem to follow you around after visiting a website, for example. They're a gentle reminder to those who've expressed interest in your business. And data shows that people who click on retargeting ads are far more likely to convert into leads and customers.
Ready to nurture those valuable connections and boost your sales? Let's chat about how our email marketing and retargeting expertise can help you achieve your goals.
We believe in building a solid foundation for your online presence. That's why we recommend focusing on the first four tiers of our Website ROI Pyramid—website, conversion optimization, search, and email marketing—before diving into social media and display advertising.
Sharing content on social media is valuable at any stage. It's a fantastic way to connect with your audience, but it's important to remember that you're primarily reaching those who already follow you. And while the algorithms can be unpredictable, building an engaged audience on social media takes time and dedicated effort.
We recommend starting with a focus on search because it's where the most active buyers are looking for solutions. It's like fishing where the fish are biting!
So, while we encourage you to keep posting engaging content on your social channels, we suggest holding off on paid social media marketing until you've fully optimized the other tiers of your online presence.
Once you've got a solid foundation, targeted display advertising on social media and other platforms can be a powerful way to expand your reach. But remember, it takes a well-crafted strategy and expertise to create effective ads and landing pages that convert clicks into real opportunities.
Our team can help you prioritize your marketing investments, build a strong foundation, and strategically expand your reach through social media and display advertising. Ask us how!
This one was a bit long, but it's one of the most important tips we've ever shared. This pyramid is the pulse of our company and the secret to our client's success. If you would like to discuss how to implement these strategies in your business, get in touch.
*Data collected in 2019.
