Words that Work: How to Create Persuasive Copy for Your Website
Creating persuasive copy isn’t easy – that’s why copywriters and professional writers exist. Having a way with words is a gift and a skill you should develop if you want to persuade your website visitors to stay awhile and actually read through what you have to offer.
Conversion copywriting is all about using words that compel a user to complete a step in your sales funnel. Whether you want your web visitors to give up their email address so you can add them to your mailing list or go ahead and buy that item, you need to get the wording right.
The right words sell products, the wrong words send website visitors away. So what words work? Well here’s a handy list of words and phrases commonly used in marketing materials because they produce results.
Notice the emphasis on alleviating consumer concerns and the attention to benefit-driven language. Be sure to incorporate some of the words listed below into your website’s verbiage to improve its performance and persuade your users to act.
Words are the architects of our narratives, possessing the unique power to shape perceptions, evoke emotions, and compel action. Through the careful selection and arrangement of words, we not only convey information but also craft experiences, inviting readers into a world shaped by language. Whether through the persuasive copy on a website or the storytelling in a novel, words build bridges between ideas and individuals, transforming abstract concepts into tangible realities that resonate with our deepest desires and beliefs.
Don't want to bother with all that writing? Contact Blue Ocean Interactive Marketing today to get quality copy you can count on.
